- We added the designated venues at Foursquare with tips and to-dos about the events taking place each day.
- We created a Twitter account @BicentenarioAR and automated its behavior from May 21 to May 25 to deliver short pieces of information in 140 chars about different subjects of our history. We aimed to spread through Twitter a bit of our history and revive those historical events of the May Revolution 200 years later.
- Historical tips and messages were delivered to twitter users tweeting about the Bicentennial in our region and to Foursquare users sharing their check-ins in our venues through Twitter.
- Every day a different set of messages was planned to be sent, according to what happened on that historical day 200 years ago.
- Historical facts about the Teatro Colón were delivered to those twitter users mentioning this opera house during these days.
- Scheduled reminders and tweets were sent from @BicentenarioAR 30 minutes before each event was planned to start.
- We deployed a simple wesbite to promote our idea together with a real-time stream of tweets mentioning the Bicentennial.
How we did it ?
- 546 followers for @BicentenarioAR (started with zero on May 21)
- 187 mentions for @BicentenarioAR (see examples of replies here)
- 720 historical messages delivered to twitter users (see examples here and here)
- 1093 followed users
- 2890 tweets processed
- 90 scheduled tweets sent (see example here)
- Average CTR for links included in messages was 95% (we provided short-links for further information on Wikipedia and Teatro Colón websites)
We are really happy with our tiny experiment, considering the short time we had to build it and the nice feedback and comments we received from Twitter users. Thank you to everyone who joined us.